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Copywriting & Content Writing

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media). The word copywriting is regularly used as a noun or gerund.

 

GoDiRECT does copywriting for website content writing, search engine optimization (SEO), advertising copywriting and the generation of copy for direct marketing collateral, business-to-business writing as well as internal marketing communications writing.

Why Us?

We provides professional blog writing services with the help of a dedicated team of blog writers, who specialize in developing content for different types of blogs like personal, corporate, sales etc. With our extensive understanding of search engines and SEO, all blog content we develop is enriched with high quality keywords and key-phrases for optimum search engine optimization.

The GoDiRECT Advantage

  • Experienced team of writers
  • Understanding of Internet and Search Engines
  • Complete Flexibility

Copywriting & Content Writing

Believe as you may, but it is proven that your website is only as good as your SEO technique.

Have you ever wondered why some sites rank higher in search results generated by search engines in comparison to the others? In response to your search, the websites that appear on your screen is not just a random display. There's a reason why a particular website appears on top of the list and some others get lost in the oblivion of "next pages".

Search Engine Optimization or SEO is that meticulous process that helps optimize your website and make it visible to your target audience.

SEO: The process

Search Engine Optimization is a process that improves the inflow of volume and quality of traffic to a website, through search engines, via “natural” or “organic” keywords. It is SEO that makes the content of a website workable from a search engine perspective; in other words, makes a webpage "search engine friendly". It improves and increases the relevance of your website to the keywords relevant to your business - A simple tactic which induces traffic inflow to your site in generous amounts.

What is SEO Copywriting?

SEO Copywriting or SEO content writing is an integral part of the SEO process and involves embedding relevant keywords in a copy to make it "search engine friendly". The process involves optimizing of copy with relevant keywords that helps it open doors to better visibility, potential target audience and of course better business. In short, SEO copywriting is the success mantra behind a successful website or an online business.

Wee recognize the role of keyword-centric articles and develop articles through a process that ensures maximum keyword exposure to meet SEO objectives.

Benefits of SEO Copywriting for Your Website or Blog

  • SEO Copywriting facilitates smooth reading and indexing of a website by search engines. This ensures higher ranking of the website in search results.
  • Search engine rankings achieved through SEO content writing are stable and last longer.
  • The keywords embedded in the site content, help visitors to locate your webpage. This ensures good web traffic, which in turn leads to a successful online business.
  • Your website gains recognition due to high search engine rankings. This gives you a winning edge over your competitors.

SEO Copywriting requires skills in writing optimized content; and it is definitely not an easy task to keep the article flowing while keeping the keyword count and density intact. Moreover, it is mandatory for an SEO copywriter to achieve two things while writing SEO copy or content. They must write in a fashion that

  1. Makes the article an interesting read for your visitors.
  2. Makes it easy for search engines to index it at the same time.

This is where an expert SEO copywriter comes in.

Only an experienced SEO copywriter can do justice to SEO article writing and provide you keyword rich articles that would keep your visitors as well as search engines coming back for more!

We provides quality SEO Copywriting services at the most affordable rates.

Website Content Writing services

Before we start on the subject of website content writing, let us remind you that when it concerns your website, content is still the king. And it will continue ruling the roost.

In absence of a concrete content supporting your website, your website will lose its effectiveness in the online market as effective website content unfurls opportunities by opening your website’s door to millions of online readers. It is an incessant process that requires key elements like perfection, solidarity, innovation and attraction, in order to ensure profitable online functioning. And that is why it is necessary for a website owner to trust & hire only professional web-writers when he wants to break the clutter and stand-out in the zillion website giant ride.

Why a professional web-content writer

Because only a pro web-writer can

  • Understand the needs and target audience of your website
  • Can identify the focus and decide on the niche factor to play with
  • Perform extensive research to procure relevant information

Believe it or not, getting a higher page rank and routing your target audience towards your website with effectual Search Engine Optimization (SEO) is only half the work done. The final task is achieved only when the supporting content is convincing and qualitative.

We follow a holistic approach towards developing quality website content that effectively conveys the topic and is easy to comprehend.

Our Website Content writing process

  • Our project managers will begin a liaison with the client, understand the business and its objective wthout undermining client expectations.
  • Once a clear brief is established, our project manager will assign the job to a specialized website content writer. This selection process will be according to the comfort level he/she enjoys regarding the subject and prior experience in a project of similar nature.
  • The chosen content writer will study the brief, conduct research, evaluate competition and raise any queries for additional information. Only then will the website content writing process start.
  • With initial research complete, the content writer will start with the content development process. On the other hand, the project manager will be in touch with the client at all times and at this stage, will revert with a timeline for completion of project or take note of specific deadline requested by client.
  • Next, the project manager will send initial pages to client for feedback and evaluation. If any changes in approach or tone are required they can be incorporated at early stage with this step.
  • Our copywriters always complete projects within stipulated timeframes. Once content development is completed, a sub- editor checks the pages for any errors and conduct corrections.
  • The final project is delivered to the client and a feedback is requested for. If clients need any alterations, project manager will take note of that and arrange for the changes on priority.

Professional Blog = Increase in Website Traffic

If you are of the notion that blogs are mere personal diaries, we would like to beg your pardon and correct you. You are wrong.

Blogs are in fact an effective tool to internet marketing that helps add value to your website, reach out to clients, shareholders, partners and prospective employees. Apart from being a platform for proving industry news / analysis and the latest, blogs also offer search engine optimization benefits.

Here's a quick glance at why you must have a professional blog:

Blogs Help You Build an Online Community

Imagine the visibility your website can achieve with thousands of people accessing your posts, views, knowledge, expertise and ideas. This gives you an opportunity to connect with your target audience and showcase your products or services 10 times faster than traditional methods.

Optimized Solutions for Web Publishing

With easy-to-use blog software, web publishing can be made a lot more simpler and trouble-free, thereby help you to reach a wider bracket of online audience without the pain-staking efforts of building or investing in a content management system (CMS).

Enhanced Search Engine Results

Did you know that more than 70% of the website traffic comes through search engines? With blogs, you can update your website content regularly with fresh insights and news that’ll pave way for your website to be search engine friendly.

Internal Links to Increase Sales

Blog posts allow you to intelligently add links to your products and services that increase the potential of your online sales.

Our approach to Comprehensive Blog Development and Management

  • Search engine friendly blog post titles
  • Highly effective keywords in the heading as well as the main text
  • Content as per your preferred length
  • 100% original blog posts
  • Dedicated writers for daily blog updates

Additionally, we can also design and install a blog on your website and guide you on various other aspects of blog marketing.

Advertising copywriting

Advertising is both art and science. It’s a mass media communication vehicle that needs to understand consumer’s mind set, be creative and above all – Sell. And what makes good advertising stand out from the ordinary is its creative concept and copy; its uniqueness.

At GoDiRECT we study your business and your audience and based on our insights, we focus on developing the big idea that would capture their attention. Our advertising copywriters are always pushing their creative boundaries to develop innovative concepts and flawless copy that will help clients achieve their business objectives.

GoDiRECT offers creative Advertising copywriting for following communication vehicles:

  • Print Advertising
  • Posters
  • Point of Purchase (POP) material
  • Web Banners
  • E- Mailers
  • Direct Mail

GoDiRECT also develops scripts / story boards for television commercials and promos. We provide end-to-end advertising solution, right from conceptualization, copy and design. On request we can also organize and execute photo shoots, stock photos and other elements required to develop and execute a creative advertising campaign for all kinds of products and services.

GoDiRECT will present the concepts based on research and information for you to choose from before execution of the complete project.

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