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Email Marketing Features

GoDiRECT Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, events, contacts and more. It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:

 

Email Design Features

Email Templates


Choose from dozens of beautiful, industry-specific email templates to get started creating your email.

Upload or Import Content
As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.

Design Once, Please Many
Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.



Popup and Inbox Previews
See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.

Use Your Existing Template
There's no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Interspire Email Marketer in just a few seconds.
Easily Upload Images
Upload as many images as you like into your email campaigns. Unlimited free image hosting is included with every account.
Email Personalization
Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!


 
Anchor Links
Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.


Advanced HTML Editing
Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's "source" tab.

Email Campaign Features

Easy, Automatic Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.



Campaign Optimization Tips
Right from Big Commerce you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.

Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Embed Images As Attachments
When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
Free, Built-In Spam Checking

Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.

Forward to a Friend Link
Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!



No Duplicate Emails - Ever
You never have to worry about duplicate emails with Interspire Email Marketer. We guarantee you'll never find a duplicate email address in your list.

Send Now or Later
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Send to Multiple Lists at Once
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
Upload & Send Attachments
The software includes full support for uploading and sending attachments along with your emails.
Automatic Inbox Preview
For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.

Luckily Interspire Email Marketer's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).

If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.

HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

CAPTCHA Form Support
Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.

Pause & Resume Sending
From the "Scheduled Emails" page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
Dynamic Content Blocks
Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber's hobby is golf, you can show a golf ball. If it's hockey, you can show a hockey stick, etc.


 

Autoresponder Features

Create Multiple Autoresponders
Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks.

Interspire Email Marketer allows you to create multiple, sequential autoresponder emails for each of your contact lists.

Filter the Recipient List
You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form.

This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.

HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.
Open/Link/Unsubscribe Reporting

Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.

 

Advanced Email Marketing Features

Surveys & Feedback Forms NEW!
Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analzyed, browsed and exported to Microsoft Excel for further processing.

Statistics & Reporting

Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? Interspire Email Marketer tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration
As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".

Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.



 
Forward to a Friend
See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.
 

Contact Management Features

Full List Management
You'll always be compliant with spam laws and best practices thanks to Interspire Email Marketer's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms
Easily create customized signup forms with your company's color scheme to add to your website.

Unlimited Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

Create Multiple Contact Lists
Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".



Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details
Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts
Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.
One-Click Unsubscribe Links
Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Customizable Contact Views
When viewing your contact list in "grid mode" you can choose which of the contact's details appear in the grid, giving you the details you need quickly.

 

CAN-Spam Compliance Features

One Click Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Contact Details in Footer
Interspire Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Digital Agency Features

Multiple User Accounts
Each user has its own lists, autoresponders, contacts, etc, as well as its own permissions which you can configure.

Email Speed Throttling
Limit email speed for each user. Impose limits on emails per hour, month and total number of emails able to be sent.

Restrict Number of Lists
You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.

Integrated XML API
The powerful XML APIcan be used to add and remove contacts to/from a list, retrieve and update contact details, check if a contact is on a list and much more.
 
Per-User SMTP Settings
Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used.

Open Source PHP Code
Source code (excluding license validation) is unencrypted and can be modified as required.

Per-User Email Templates
You can create and upload custom email templates for each user and these templates will not be visible to other users when they login.

"My Account" Page
Your users can modify their own details including password and contact information.

Per-User Time Zone Support
Server times are converted to user's local time zone making it easy to workout dates and times when scheduling email campaigns.
Scales Incredibly Well
The software can handle thousands of users sending millions of emails and autoresponders simultaneously thanks to an architecture planned from the ground up to support multiple users.
Per-User Statistics
Each user has access to their own statistics area where they can view, print and export reports such as email opens, click tracing and more.
Control Scheduled Tasks
Browser-based support for managing the execution of scheduling tasks (such as autoresponders or bounce processing) means no fooling with the command-line.
250 Page User Guide
The private label user guide comes in at 250 pages and explains all features found in the software. It also includes a comprehensive "Getting Started" guide which even the most non-technical clients can use to create, send and track their first email campaign.
Publish a System Message
Add a message to the home screen for all users (such as a "down for maintenance" message) from your web browser.
 
 
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